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Thailand Deploys Culinary 'Soft Power' to Boost Global Exports
Thailand Deploys Culinary 'Soft Power' to Boost Global Exports
FRIDAY, JULY 31, 2026
Deputy Prime Minister Suphajee Suthumpun outlines strategy to expand food exports and support overseas restaurants via New York showcaseYala Marathon attracts 8,500 runners to scenic city course
Yala Marathon attracts 8,500 runners to scenic city course
MONDAY, JULY 27, 2026
Yala Marathon 2026 in southern Thailand drew more than 8,500 Thai and international runners, supporting local hotels and restaurants while promoting sustainable tourism.Muay Thai, Thai food and arts anchor Europe growth strategy
Muay Thai, Thai food and arts anchor Europe growth strategy
WEDNESDAY, JULY 15, 2026
More than 4,000 Muay Thai gyms now operate across Europe as Thailand moves to turn sport, food and performing arts into economic valueThai food exporters risk losing US buyers over safety records
Thai food exporters risk losing US buyers over safety records
SUNDAY, JULY 12, 2026
Thai food exporters risk losing US customers and facing shipment delays if FSVP safety and traceability records are incomplete, the DITP says.The sizzle of socialisation: How Moo Kata makes Thailand’s table glow
The sizzle of socialisation: How Moo Kata makes Thailand’s table glow
TUESDAY, JUNE 23, 2026
Thailand’s Moo Kata turns dinner into a shared ritual, blending soft power, tourism and communal comfort around one sizzling grill.Wok this way: Thailand’s shophouses shape Bangkok’s Michelin dining scene
Wok this way: Thailand’s shophouses shape Bangkok’s Michelin dining scene
TUESDAY, JUNE 23, 2026
Thailand’s historic shophouses are redefining Michelin-level dining, turning Bangkok’s heritage, wok craft and street-side energy into culinary capital.Som Tum ordering guide for Thai food lovers to eat like a local
Som Tum ordering guide for Thai food lovers to eat like a local
SATURDAY, JUNE 20, 2026
Discover the best local Som Tum in bangkok at a hidden street food gem that holds a legendary seven-year Michelin legacy.Sawasdee Seoul Thai Festival 2026: Thailand’s creative energy takes centre stage in Seoul
Sawasdee Seoul Thai Festival 2026: Thailand’s creative energy takes centre stage in Seoul
WEDNESDAY, JUNE 17, 2026
Sawasdee Seoul Thai Festival 2026 will bring Thai culture, food, creativity, startups and community ties to Cheonggye Plaza in SeoulSustenance to Science: Inside the Tech-Led Revolution of Thai Food Brands
Sustenance to Science: Inside the Tech-Led Revolution of Thai Food Brands
FRIDAY, JUNE 05, 2026
At Asia’s largest food trade show, Thai F&B players signalled a decisive shift from commodity producers to innovation-led global heavyweights—but the road ahead is far from smooth